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Sharon Harris: The Critical Role Women Play in Pushing Society Forward

Sharon Harris is the Global Chief Marketing Officer at Jellyfish, a digital partner to some of the world’s leading brands including Uber, eBay, Disney, Spotify, Nestlé, Ford, Aviva and ASOS. Sharon is a passionate champion for diversity, equity and inclusion, and is involved in several professional mentorship organisations and is a frequent speaker on the topics of representation in tech, inclusion and allyship. She served as chair of the advisory board for the Marcus Graham Project where she continues to promote diversity in the industry. She is the board chair for Seattle’s Be Bold Now annual International Women’s Day celebration, and is also the Vice Chair of IGNITE National, a nonpartisan organisation that encourages young women to actively engage in the political process.

As we approach the end of 2020, we are reminded of how different this year has been – like nothing we have ever known or seen before. From the global pandemic and economic crisis to social unrest and political upheaval, this year has been a tipping point and real opportunity to reset society going forward.

Technology, as an industry, is leading the way and set to play a fundamental role in how we move forward as a global society. The tech industry has come to life this year with a massive acceleration towards digital adoption. But, we have yet to touch the tip of the iceberg – the opportunities are vast and we, as women, must be a part of this future. We need the diversity of perspectives, gender, race, and background, to drive continued innovation, deliver the best products and services, and help us prepare for the future growth of the world.

Women embrace so many characteristics similar to those which have driven technological innovation and success: we are creators by nature, and our flexible and adaptable mindset keeps us open to change and new skills. We must believe that our involvements and inputs are invaluable in shaping how our world evolves, innovates and continues to create.

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