How one woman is helping SMEs can stop wasting money on Google Adwords
How one woman is helping SMEs can stop wasting money on Google Adwords (with case study)
When it comes to measuring the effectiveness of advertising spend and marketing strategies, many small businesses tend to rely on a blend of guesswork and hoping for the best. After all, sophisticated tracking techniques are usually expensive in terms of staff resource and cost, and usually the reserve of medium to larger enterprises. However, thanks to UK entrepeneur Gemma Turner, there is a new and surprisingly affordable way to help you understand which marketing tactics are proving most effective for your business is software which monitors where customers who phone your business originally came across your advertisement and which keywords led to them making the call.