Here’s How You Get Men to Sit Up and Listen When it Comes to Gender Inequality
Here’s How You Get Men to Sit Up and
Listen When it Comes to Gender Inequality
By Jake Ward
The Chartered Management Institute (CMI) was keen to celebrate International Women’s Day in style so it brought in strategic communications consultancy, MHP Communications to help it come up with a disruptive twist. Having worked on a number of live video streams in the past with live streaming expert, Groovy Gecko, MHP thought bringing that disruptive twist into live video would be the perfect way to demonstrate gender equality in a meaningful way, and a great way for the CMI to have its first-ever foray into live video.