Claire Ladkin: A Food Start-Up Founder in Her Fifties
Claire Ladkin is the founder of new UK venture, All About The Cooks. The platform allows talented home cooks to sell their ‘real food’ to local people in the city of Bristol. In the run up to Christmas, a time where food becomes the talking point in most households, Claire Ladkin tells us more about why she was so determined to set up this new business and why being in her 50’s means this is the best time to start a business.
Claire, tell us how setting up All About The Cooks came about…
I have always been motivated by a mission to eat real food made in kitchens, not products made in factories, and am a sucker for a farm shop, food market or honesty box.
2 years ago, I bought a jar of lemon curd, made by volunteers to raise money for Square Food Foundation – a wonderful food organisation I admire. Every time I went to the fridge and saw this delicious lemon curd, I felt good about it, and started thinking….what if it was easier to buy home-cooked food made by talented local people? We all love home cooked food, but it’s not always easy to achieve, for all sorts of reasons. So, we compromise when in fact if we were just aware of the local talented home cooks in our neighbourhoods, we’d be able to benefit.