More Than a Brow: Asta Voke’s Art of Empowered Beauty

Where confidence, soul, and symmetry meet.

In a world obsessed with surface-level perfection, Asta Voke is redefining beauty as a deeply personal, soul-led journey. As the founder of AV Prestige PMU, her work goes far beyond microblading and permanent makeup — it’s about helping women reclaim their confidence, rediscover their inner light, and reconnect with who they truly are. With a unique blend of artistry, psychology, and innovation — including the first AI-powered PMU consultation tool — Asta is leading a quiet revolution in the beauty industry, one intentional brow at a time.
Guided by the golden ratio and an intuitive understanding of each client’s emotional landscape, she creates beauty that’s not just seen, but deeply felt. For Asta, every transformation is a sacred collaboration — a moment where outer symmetry meets inner strength.

Your work is all about helping women reconnect with their confidence. How do you believe beauty, both inner and outer, plays a role in a woman’s overall sense of self-worth?

I believe beauty is both a mirror and a frequency — when it’s aligned with a woman’s inner world, it becomes a source of self-respect rather than performance. Outer beauty that’s shaped with intention, not pressure, can reconnect her with a deeper sense of worth — not because she’s been “fixed,” but because she’s been seen.

Over 20 years ago, I saw my best friend with eyeliner PMU that had turned a bright blue. I was working in banking at the time and had no connection to the beauty world, but I swore I would never do anything like permanent makeup. I thought, “This is not for me.” But the universe had a plan — and it brought me into this field not to copy what I’d seen, but to transform it.

With my background in social sciences and psychology, I’ve always been fascinated by how identity is shaped — not just by the mind, but by the face we meet in the mirror every day. Today, I use beauty as a way for women to come home to themselves — through balance, softness, and design that honours who they are both inside and out.

You’ve combined your background in social sciences, psychology, and Building Surveying with your expertise in permanent makeup. How do these diverse fields influence your approach to PMU and client care?

These fields might seem unrelated on the surface — but they’ve shaped every part of how I work today.

I’ve always been fascinated by psychology and the quiet stories people carry. My degree in social sciences gave me the foundation to understand identity, self-perception, and emotional healing. I don’t just look at a face — I listen to it. I sense what’s been lost, what wants to be softened, or where confidence is waiting to return.

And then there’s my love for structure — it started in childhood. I was always amazed by architectural styles, especially palaces and grand old buildings. I remember wondering: How were these created? How did they last? My favourite city — even now — is Vienna. It reflects everything I love: beauty, symmetry, and soul.

That passion led me to study Building Surveying. It gave me a unique appreciation for proportion, form, and what holds things together. In PMU, I apply those same principles — using tools like the golden ratio to create symmetry but always respecting the natural architecture of the face.

So really, my approach is both scientific and emotional. Structural and spiritual. That’s what makes it personal.

In your work at AV Prestige PMU, you focus on creating symmetry and harmony using the golden ratio. How does this mathematical approach contribute to a more individualized, emotional transformation for your clients?

The golden ratio is often seen as a mathematical formula — but for me, it’s much more than numbers. It’s a universal blueprint of beauty that exists everywhere: in nature, in architecture, and in every human face.

When I use the golden ratio in PMU, it’s not about forcing a standard onto someone’s features. It’s about revealing the natural harmony that is already there — sometimes hidden, sometimes softened by time or life experiences. It’s a way of bringing someone back to themselves, not turning them into someone else.

In my work, my goal is always that no one should be able to immediately say, “You had your brows done” or “You had your lips done.” The best result is when a friend notices something — a softness, a freshness — but can’t quite tell what has changed.

I hear this feedback often from my clients: that they feel like an enhanced version of themselves, not a different person. That is intentional. I want every transformation to be timeless, elegant, and emotionally aligned — not obvious or trendy.

For me, symmetry is not about perfection. It’s about creating a quiet feeling of rightness — where a woman looks in the mirror and feels at home in her skin.

Tell us about AV Prestige GPT. What inspired you to create the first AI-powered tool in the PMU space, and how does it help individuals align their physical beauty with their emotional and spiritual growth?

AV Prestige GPT was created because I saw a deep need — not just for technical information, but for emotional safety and education.
Many people feel shy or uncertain when it comes to permanent makeup. They’re afraid to ask, unsure who to trust, or worried they’ll regret the change. Some don’t have supportive friends, and many are overwhelmed by the amount of misguided information online. I wanted to create a space where they could learn, explore, and feel supported — without pressure.

AV Prestige GPT is the first AI-powered tool in the PMU world that provides personalised, education-based guidance. It helps individuals understand what might suit their features, what skin type they have, and what they can realistically expect during the healing process. It’s a gentle pre-consultation — emotional and informative — so they can approach their decision with clarity and confidence.

Alongside this, I also created Face Decode — a tool rooted in facial reading, designed to help women explore the stories their features hold. It’s a modern reflection of an ancient practice, offering insight into the energetic and emotional blueprint each face carries. Together, these tools blend innovation with intention — helping women make empowered, deeply aligned choices.

I see these tools almost like soft therapy. They’re not about promoting a service — they’re about helping someone understand themselves better, and know what’s right for their face, their healing, and their identity.

You mention that beauty is not just about trends but about creating timeless, resonant transformations. Can you share a story where a client’s transformation went beyond the physical to create a lasting emotional impact?

Yes — I’ll never forget one client who had previous permanent makeup. Her brows were uneven, with cool-toned pigment that had faded into grey. In most cases, I would recommend removal first — it’s usually the best way to prepare the skin for a clean new design. But in her case, the pigment was light enough that I could gently correct it using a soft powder technique.

I carefully rebuilt the shape to create balance — not just to cover, but to harmonize. The transformation wasn’t harsh or heavy. It was soft, clean, and tailored to her natural features.

As soon as I handed her the mirror, she screamed — in the most beautiful way. She shouted, “I have brows!” and I caught it on video. It was pure joy, completely unfiltered.

That’s the moment I live for. When a woman sees herself again — not a new version, but the version she’s been missing. For her, it wasn’t just pigment. It was relief. It was return.

That’s what I mean when I say beauty is not about trends — it’s about resonance. It’s about designing something so true to the client that it feels like it always belonged.

Your guidebook, Ink & Inner Beauty, combines personal reflection with practice. How important is self-reflection in the PMU journey, and how can it empower clients or artists in the industry?

Self-reflection is at the heart of what I do — because PMU isn’t just about how we look. It’s about how we feel in our skin. That’s why I created Ink & Inner Beauty — to guide women emotionally as well as practically through this process.

PMU is often misunderstood. It’s not truly permanent — when done correctly, it’s semi-permanent. Depending on the technique, pigment can fade naturally within 1 to 2 years. But even in that time, it lives in the skin. That means the artist holds a great responsibility — to design something so natural, so aligned, that it doesn’t demand attention. It simply belongs.

The goal is invisible work — where people don’t say “you had something done,” but instead feel something soft has shifted. That kind of work requires intention from both the artist and the client.

That’s why self-reflection is so important. For clients, it helps them enter the process with clarity and confidence. For artists, it reminds them that we are not just applying pigment — we are shaping someone’s sense of identity. The guidebook invites both to slow down, breathe, and honour the transformation with presence and purpose.

You’ve also developed journals for PMU students and artists. How do these journals facilitate both skill development and personal empowerment during the learning process?

I entered the PMU industry in 2015 with deep passion and determination — but also without protection, proper mentorship, or a clear path. I trained with PhiAcademy, one of the most respected names in the industry at the time. I earned my Royal Artist title, later became a PhiRemoval Master representing the academy in London, and devoted myself fully to the craft.

As my work gained attention, I built a following of over 15,000 — more than both of my trainers at the time. Students came to me from across the globe. But behind the scenes, I began to feel the quiet pushback. Less support, slower responses, and eventually, I lost my social media platform altogether — no explanation, no chance to recover it. Years of credibility vanished overnight, and I had to rebuild everything from scratch.

During that period, I also faced situations that deeply tested my trust — including being pressured to sign a contract that was partially written in Serbian, a language I do not understand. I’ve always believed that as professionals, we should only sign what we fully comprehend. That moment reminded me how important fairness, clarity, and integrity are in this field.

All of this shaped my desire to do better — and to help others do better. That’s why I created my journals: to give new artists tools that blend practice with protection. These journals guide students through technique, pigment behaviour, face design, and emotional development. Because to be a truly responsible PMU artist, you must train both your eye and your inner self.

During the pandemic, I taught myself Adobe Illustrator and InDesign so I could personally create every visual, every page, every detail. I had dreamt of doing it for years, and I finally brought it to life — because this work deserves thoughtfulness, structure, and heart.

These journals aren’t just educational tools. They are my response to everything I lived through — and my promise to the next generation of artists.

Your work blends ancient wisdom with modern technology. How do you see the intersection of these two worlds helping women to reclaim their confidence and identity in a digital age?

I believe true empowerment comes from remembering who we are — and then using the tools of today to express that truth, not to hide it.

Beauty isn’t an invention. Even PMU has ancient roots — dating all the way back to Egypt, where enhancing the face and eyes was seen as both sacred and powerful. In those times, beauty was about identity, energy, and personal symbolism — not trends. I carry that understanding into my work today: beauty is not created — it is revealed.

At the same time, we live in a digital world now. Technology moves fast. Every child today holds a mobile phone — but when I was growing up, I had no such luxury. We barely had a television. I remember what it feels like to live slowly, to wait, to build.

New technologies, when used wisely, can help us — they save time, they offer clarity, and they can bring empowerment if rooted in the right intentions. Tools like AV Prestige GPT and Face Decode are my way of blending ancient respect for the face with modern advancements that honour individuality, not erase it.

In a world obsessed with external validation, my work reminds women that true beauty is timeless. It doesn’t chase — it remembers. And when we combine ancient wisdom with conscious technology, we create transformations that don’t just decorate the face — they restore the soul.

As someone who’s deeply connected to both beauty and emotional insight, how do you handle the responsibility of guiding women toward alignment with their true selves through a process as personal as permanent makeup?

I see it as a deep honour — and a real responsibility.

When a woman trusts me with her face, she’s trusting not just my technical skill, but my heart, my intuition, and my integrity. That’s why I approach every client with full presence — studying her features, but also listening to her energy, her hopes, and sometimes even her fears.

Long before it became a conversation in the industry, I believed that outer beauty and inner transformation are deeply connected. Years ago, I had the vision that both worlds — emotional empowerment and aesthetic work — could and should be blended. I even approached colleagues and other ambitious artists, suggesting we educate people not just about brows and lips, but about confidence, healing, and self-worth.

At the time, most didn’t believe it would work. They thought it was too abstract — that people only wanted surface results, and wouldn’t understand or value the deeper side. But I stayed faithful to what I knew in my heart: that true beauty is never skin-deep.

Today, when I guide a woman through her PMU journey, I’m not simply creating a design. I’m helping her reconnect with herself — gently, consciously, and with deep respect for her story. The best transformations are the ones where people see a glow, a balance, but they can’t explain exactly what changed. Because what changed wasn’t just her reflection — it was her relationship to it.

Handling this responsibility requires humility, patience, and continuous growth — technically, emotionally, and spiritually. Because in this work, you are touching not just the skin, but the soul.

My purpose is not to decorate women. It’s to help them come home to themselves.

You mentioned a desire to take your message to a larger stage. What impact do you hope to make on a global scale, and how do you envision the future of beauty and emotional empowerment intersecting on this broader platform?

I’ve always carried a quiet desire — to become the kind of high-level, high-vibration woman I admire.
Women like Mirela from Global Woman, or Regan from Mind Valley — women who lead with both grace and authenticity. I aspire to the same: to embody true purity, emotional strength, and a voice that is both seen and heard — not through perfection, but through truth.

When I first attended a Global Woman event, something inside me shifted. I realized that every story matters — even the ones we once felt ashamed to tell. For a long time, I struggled with my own. I didn’t have the “perfect” beginning. I had to fight. I brought my children to this country without speaking the language, unsure how we would survive — only trusting that somehow, we would.

Even in my early years studying social sciences, I was deeply drawn to great thinkers. I admired philosophers and psychologists like Adler, Kant, Freud, Aristotle, Socrates, and Pythagoras — timeless minds who explored the depths of human nature and identity.
And as my journey evolved, I found myself inspired by modern visionaries too — attending events with Robert Kiyosaki in London, diving into the teachings of Napoleon Hill’s Think and Grow Rich, and expanding into broader understandings of life through Vedic astrology and other ancient sciences.

Wisdom has always been my silent companion — guiding me to see that real success is not material. It is emotional, spiritual, and conscious.

It hasn’t been an easy path — but every challenge shaped the woman I am today.
Today, I stand not just for beauty, but for wholeness.
For women reclaiming their voice, their identity, and their silent power.

Because no matter where you start, your story deserves to be seen, heard, and honoured.