Your DNA as a Magnetic Brand
Your foundation for successful entrepreneurship
By Olivia Janssens
I’ve spent much of my life wondering why some people attract success like a magnet while others try endlessly and still fall short. Years of observation, research, and mentoring gave me insights that transformed my view on entrepreneurship. After launching three businesses and guiding countless women, I began to see patterns ones that lead not just to surface-level wins, but to meaningful, fulfilling success.
It all starts with your DNA: your values, your talents, and above all, your mission. Without clarity on your soul mission, you’re building on shaky ground. Even if success comes, it often feels incomplete.
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In this column, I’ll share what I’ve learned about the DNA of success how to uncover your mission, own your strengths, and stay true to your values. But that’s only the beginning. We’ll go deeper: into creating a marketing and sales strategy that aligns with who you truly are, and that draws the right clients without sacrificing authenticity.
The goal? To help you live your purpose, lead with clarity, and build a brand that feels right and delivers results a brand driven by both intuition and strategy.
When I found my mission, everything changed
For over 20 years, I’ve supported women in their growth. But my own journey began with a painful truth: so many talented women are unseen. As the founder of United Talent, I saw it constantly. Later, mentoring female entrepreneurs, I realized something even deeper many women don’t just go unnoticed, they hold themselves back.
That changes the moment they discover their unique DNA: a personal blend of mission, talents, and values. Suddenly, everything clicks. They own their story and start to attract the success they truly deserve.
Your DNA is your power
Every woman carries a unique blueprint. My DNA Methodology developed over two decades combines science and soul. When we map your purpose and strengths, clarity turns into confidence. I’ve seen women fall silent as they realize their “failures” were just preparation for the work they’re truly meant to do. And from that place, we build not from tactics, but from truth.
From purpose to magnetism
1. Discover your DNA before marketing anything
Don’t start with what you sell. Start with your “why.” Your mission, values, and natural gifts are your compass. Without direction, purpose creates confusion. With it, you create connection.
2. Align your strategy with your soul mission
You don’t need to be loud. You need to be aligned. When your message reflects who you are, your brand becomes magnetic.
3. Consistency builds trust
You don’t have to be everywhere. You have to be consistent. When your message is repeated with clarity and heart, trust forms. And trust creates momentum.
Crisis created my breakthrough
When the pandemic hit, my recruitment business collapsed in days. I was frozen. But then came the insight: maybe this was the moment to shift. I brought Success is No Coincidence online. It was a risk and exactly what women were searching for.
The lesson? Success isn’t linear. It’s built on resilience, clarity, and the courage to pivot.
A legacy for my daughters and beyond
With three daughters (21, 18, and 12), this mission is deeply personal. I want them to grow up knowing who they are, what they believe in, and how to take aligned action. But it doesn’t stop with them.
Every woman was born with purpose. Your story matters. And it’s never too late to step into it.
From local voice to global impact
Born in Belgium, fluent in four languages, and shaped by global travel, I’ve always seen the world through an international lens. My fascination with human connection led me to study marketing and, later, international marketing. Behind it all was one question: how do we truly connect?
Empathy became my compass in both strategy and community. Over 15 years, I built a global network of purpose-driven women and watched them transform as they found their voice and shared it with conviction.
But purpose alone isn’t enough. It gives meaning but only with a strong, aligned strategy does it become magnetic. That’s when people don’t just hear your message, they feel it. That’s when the right clients and opportunities start flowing in.
That’s why Global Woman feels like home. It’s more than a network, it’s a movement. A space where women lead with soul and grow with intention. Because when you align your mission with your message, nothing can stop you.
