Kelly Gushue: Empowering Women Entrepreneurs to Build Wealth Beyond Their Business
By 2030, women will control 65% of investable assets in the U.S.—a staggering shift in financial power. Yet, despite this growing influence, the investment world still feels like an exclusive club built by men, for men, leaving many women—especially entrepreneurs—on the sidelines.
After years in the investment industry, Kelly Gushue saw a glaring gap: successful women were building thriving businesses but lacked the confidence and guidance to turn their profits into long-term wealth. Too often, they reinvested everything into their businesses while delaying their own financial security.
That’s why she walked away from a traditional finance career to launch Personal Finance Warrior—a coaching platform designed to help women entrepreneurs master investing, build wealth, and step into their financial power—all without the hustle or overwhelm. Because when women take control of their money, they don’t just change their own lives—they change the world.
What motivated you to transition from the investment industry to becoming a financial coach for women entrepreneurs?
By 2030, women will control 65% of investable assets in the U.S.—a monumental shift in financial power! Yet, from my experience as an industry insider, the investment world was built by men, for men, leaving many women—especially entrepreneurs—feeling excluded.
After years in the investment industry, I saw a glaring gap: Successful women were thriving in business but often lacked confidence when it came to investing. For many women entrepreneurs, despite generating significant revenue, many were unsure about how to invest their profits in a way to create lasting wealth. I realized that women entrepreneurs face unique challenges—unpredictable income, reinvesting heavily in their businesses and not investing alongside the business growth, and a financial industry that largely ignores their needs.
That’s why I founded Personal Finance Warrior—to help female entrepreneurs master investing, build wealth, and step into financial power without hustle, sacrifice, or overwhelm. Unlike traditional financial advisors who are tied to firms and product sales, I work independently with one clear focus: to empower women to take control of their money, invest with confidence, and expand their influence.
This mission is deeply personal for me. My mother, Maryann, had to rebuild her financial life from scratch with four children, teaching me firsthand the power of financial independence. I didn’t just want to manage wealth for high-net-worth clients—I wanted to teach women how to build it for themselves.
The great news? The future of wealth is female! Women entrepreneurs are not only changing industries but shaping communities and the world. I left corporate to ensure more women have a seat at the table—because when women own their financial power, they create lasting change that impacts generations to come.
What are the biggest financial challenges women entrepreneurs face today?
The #1 mistake I see women entrepreneurs make is delaying investing and relying too heavily on their business as their wealth plan. They pour everything back into their business, believing business growth alone will secure their future. However, true wealth comes from owning assets that compound over time—not just running a successful business.
Another major challenge? Fear and overwhelm. The investing world still feels like it was built by and for men, and many women feel hesitant to step in. Add irregular income and cash flow fluctuations, and long-term financial planning can feel even more daunting. Without a clear strategy, navigating profits, taxes, and wealth-building outside of the business can easily become overwhelming.
Here’s the truth: Investing isn’t a luxury—it’s the key to financial independence! Women entrepreneurs are natural decision-makers, but shifting from a business-owner mindset to an investor mindset takes intention.
That’s exactly what I teach at Personal Finance Warrior—how to simplify investing, take control of your wealth, and build financial freedom alongside your business. You can do this without hustle or overwhelm. The moment you start investing, you change your entire financial trajectory—and I’m here to make sure you do it with confidence.
You guide women in investing across various asset classes—stocks, real estate, digital assets, and alternatives. How do you help them determine which is the best fit for them?
It all starts with a solid financial foundation. Before diving into different asset classes, I help women first understand their financial position and get organized using my proprietary Money Mastery System. This allows them to identify and manage their key accounts with clarity and confidence
Next, we focus on how financial markets work and the power of compounding. In my group coaching and membership programs, we break down each investment category—stocks, real estate, digital assets, and alternatives—by discussing the benefits, risks and potential downsides of each.
For example, alternative investments—such as private companies, venture capital, and private equity—can offer higher returns but also come with higher risks. These are best suited for investors who already have a solid financial base and are ready for more complexity. My goal is to help each woman assess her personal goals, risk tolerance, and experience level so she can make informed, strategic choices—not just based on trends or guesswork.
Ultimately, I want every woman I work with to feel fully in control of her financial future. I didn’t grow up with investing knowledge—it wasn’t until I entered the industry that I truly learned. I help women grow their wealth in ways that align with their personal lives, business goals, and long-term vision, so they can invest with confidence and clarity at every stage of the journey.
What makes your coaching approach different from traditional financial advisory services?
At Personal Finance Warrior, my coaching approach stands apart because it is education-driven, independent, and tailored specifically for women entrepreneurs.
Unlike traditional financial advisors —who are often tied to selling investment products or managing assets for a fee—I work independently. My priority is to empower women with knowledge to grow their wealth with confidence, not sell them products. My coaching is focused on teaching women how to invest confidently, rather than managing their money for them.
What truly sets my approach apart is the integration of wealth-building with entrepreneurship. Many women entrepreneurs pour everything into their business but overlook the importance of investing in their personal wealth. As a fellow women entrepreneur, I help women craft a wealth strategy that supports both business growth and personal financial freedom, ensuring they can build lasting wealth at the same time as scaling their businesses.
Traditional financial services can often feel intimidating, overly complex, and dominated by male perspectives. I simplify investing by cutting through the jargon and transforming it into a clear, actionable process that aligns with women’s real-life financial goals. This approach removes the overwhelm, giving women the confidence and tools they need to invest strategically and build wealth.
At the core of Personal Finance Warrior, my mission is to help women step into financial power, create long-term wealth, and expand their influence—on their terms.
What financial trends do you think women entrepreneurs should be paying attention to in 2025 and beyond?
We’re living in one of the most exciting times for women and wealth!
One of the most significant shifts happening is the rise of women-only investment networks and funds. These groups are creating new opportunities for female entrepreneurs by providing access to capital, mentorship, and a powerful community of women supporting women.
Historically, only 2% of venture capital funding has gone to women—and that’s finally changing! Documentaries like Show Her the Money have highlighted this gap, and now is the time for women to fund other women’s businesses and close the gap.
Technology is also transforming how entrepreneurs manage their finances. AI-driven financial tools are making it easier to track spending, optimize cash flow, and make strategic investment decisions. Many of these AI-powered companies are also publicly traded, making them exciting potential investment opportunities. In my Money Mastery Mastermind, I teach women how to use these tools in their business, as well as evaluate them as investment opportunities.
Another key area to watch is cryptocurrency and digital assets. As these become more mainstream, staying informed about blockchain technology and the evolving regulatory landscape will be key for women looking to learn more about diverse investment strategies.
At Personal Finance Warrior, I ensure my clients stay informed about financial trends—so they’re not just running successful businesses, but also learning about emerging trends to support building lasting wealth.
If there’s one piece of financial advice you could give to every woman entrepreneur, what would it be? How can they take the first step toward financial independence today, even if they feel overwhelmed?
My #1 piece of financial advice for every woman entrepreneur is this: Start investing alongside your business! While your business is a powerful asset, true financial independence comes from growing your wealth outside of it.
Feeling overwhelmed? The key is to start small. Open an investment account, set up an automatic monthly contribution, or join a workshop to learn the basics. You don’t need to have everything figured out right away—you just need to take that first step.
With the right guidance, you’ll gain the confidence to map out your next move—whether that’s opening a retirement account, moving money into a high-interest savings account, or building an investment portfolio. Wealth-building is a step-by-step process, and the sooner you start, the sooner your money starts working for you.
At Personal Finance Warrior, I help women entrepreneurs invest with confidence, build lasting wealth, and step into their financial power—without the hustle or overwhelm. Your business is your passion, but your investments are what create true financial freedom.
What legacy do you hope to leave through your work with Personal Finance Warrior, and how do you envision the future of women’s financial empowerment?
The most powerful feedback I receive from clients is that our work together—whether through workshops, coaching, or financial planning—has been truly life-changing. They finally feel in control of their money and are turning once-distant dreams into reality. They’re buying their dream homes, funding their children’s education, launching new businesses, and, most importantly, gaining the confidence to make informed financial decisions.
For me, investing isn’t just about numbers—it’s about creating choices, freedom, and lasting impact. I want to build a legacy where no woman feels like an outsider in the investing world. My mission is to shift the narrative around wealth-building so that women entrepreneurs don’t just earn money—they invest it, grow it, and use it as a powerful tool for influence and change.
Maya Angelou once told Oprah, “Your legacy is every life you touch.” That truth fuels my work every day.
I envision a future where financial confidence is the norm for women, not the exception. Through Personal Finance Warrior, I am leading a movement where women entrepreneurs see wealth not as a byproduct of their business, but as a deliberate, strategic tool for power, impact, and generational change.
The future of women’s financial empowerment is one where women boldly own their financial decisions, build wealth, and use their money as a catalyst for transformation. When women have financial power, they don’t just change their own lives—they fund more female-led businesses, invest in their communities, and create lasting opportunities for the next generation.
