Designed by a Mum, Loved by Families: Baby Furniture Made Easy 🌟

As parents, we know the challenges of creating a safe, stylish, and functional space for our little ones. That’s why Viculii was born—crafted by a mum who understands what families truly need. Combining timeless design with smart, practical features, our baby furniture makes parenting just a little easier, so you can focus on what matters most: cherishing those precious moments with your child. 🌟 Every piece is thoughtfully designed to adapt as your baby grows, blending elegance with functionality. With Viculii, you’re not just choosing furniture—you’re choosing quality, care, and a touch of magic for your nursery.

Practical and Stylish Baby Furniture: A Mum on a Mission 🌟

As a parent, you want the very best for your little one—and when it comes to creating the perfect nursery, finding furniture that’s practical, stylish, safe, and affordable can feel like a challenge. As a mum myself, I faced these struggles first hand over 15 years ago. After years of working in the nursery industry, I decided to start my own business to offer solutions that truly make a difference for families.

At Viculii (vee-koo-lee) we specialise in foldable cots, drop-side cots, convertible cot beds, and toddler towers designed with both parents and children in mind. Our collection blends timeless elegance with smart functionality, helping you navigate the wonderful (but sometimes overwhelming) journey of parenthood.

A Focus on Safety and Functionality

When designing furniture for babies and young children, safety is always my top priority. Every piece we create is made to meet—and exceed—the highest British safety standards. We’re proud to test all our products here in the UK and to ensure they are all manufactured in Europe, where ethical and sustainable standards are exceptionally high. Choosing our furniture means you’re not only investing in quality but also supporting a responsible approach to manufacturing. 

Functionality comes in at a close second. As parents, we know that life with a baby or toddler often means working with limited space and a need for flexibility. That’s why our wooden foldable cot Orrin is a fantastic solution for families who need a compact, easy-to-store option—ideal for smaller nurseries or grandparents’ homes. Orrin cot is quick and simple to fold or unfold, making it the perfect choice for busy families.

For those with limited space or looking for a practical bedside option, our wooden space-saver mini cot Waffi is a must-have. Compact in size, it’s ideal for keeping your baby close during their first precious months and lasts from newborn to approximately 18 months. With its drop-side feature, it provides easy access for parents, making those nighttime feeds and cuddles so much simpler. Waffi coy it’s the perfect solution for smaller bedrooms or as an additional cot in a shared living space.

For parents who are shorter in height or looking to protect their backs, our cots with a drop-side design are an absolute game-changer. This thoughtful feature makes caring for your baby so much easier. Additionally, most of our cots and cot beds come with three-position mattress bases, allowing you to adjust the height as your baby grows.

Our convertible cot beds are another highlight, designed to grow with your child. These great cot beds transform from a newborn cot to a junior/toddler bed, lasting until approximately six years old. This not only saves you time and money by eliminating the need to replace furniture every few months as your little one grows, but it also creates continuity in your child’s sleeping space, providing a familiar and comfortable environment throughout their early years.

Some of our cots also include practical storage drawers, offering the perfect solution for keeping nursery essentials, blankets, or baby clothes neatly organised and close at hand. It’s a small but impactful feature that helps parents make the most of their nursery space.

For toddlers, we also offer our versatile learning tower Explorer—an innovative addition to your home that empowers your little one to safely play, learn, and explore alongside you. Perfect for the kitchen, these towers allow your child to stand securely at counter height, helping them to develop independence while enjoying activities like baking, washing up, or crafting. It’s a wonderful way to nurture their curiosity and involvement in daily family life.

It’s all about ensuring comfort, convenience, and value for both you and your little one at every stage.

Listening to Customers

Hearing from our customers is incredibly important to us. Their feedback plays a vital role in our product development process. Whether it’s a suggestion for a new feature or insight into how our furniture fits into their lives, we value every comment and use it to continuously improve our offerings. It’s this connection with our customers that helps us deliver practical, thoughtful, and well-loved products.

Social Media: Connecting with Parents

Social media is at the heart of how we connect with parents and families. Platforms like Facebook, Instagram, and Pinterest allow us to showcase our furniture, share helpful tips, and celebrate the milestones of our growing community. These platforms also give us a space to listen to parents’ stories, answer their questions, and provide inspiration for creating beautiful nurseries.

Standing Out in a Competitive Market

As a small business, we differentiate ourselves from larger competitors by focusing on what truly matters to parents. Our niche offerings are designed with practicality and elegance in mind, addressing real challenges like limited space, accessibility, and sustainability. Unlike mass-market brands, our furniture is made with care in Europe, ensuring not only the highest ethical standards but also exceptional quality.

Being a small, family-driven business allows us to offer a personal touch. We understand what parents need because we’ve been there ourselves, and we’re committed to providing solutions that are as beautiful as they are functional. This personal connection, paired with our dedication to quality and innovation, sets us apart in the baby furniture market.

Overcoming Challenges as a Business Owner

Starting out as a small business in the baby furniture industry comes with its own set of challenges. As a start-up, getting noticed can be difficult. Building up stock levels, negotiating better shipping rates, and earning customer trust all take time and perseverance. When nobody knows your name, it’s essential to focus on building a reputation that parents can rely on.

I’ve found that my personal positivity and resilience have been invaluable throughout this journey. Staying optimistic, even when facing hurdles, has kept me moving forward. I’ve also been incredibly fortunate to have a few good friends who supported me at the start, and their encouragement has made all the difference.

Navigating these challenges hasn’t been easy, but they’ve helped me grow, both as a business owner and as a person. Today, I take great pride in knowing that our products bring value to families, and I remain committed to providing furniture that parents can trust and love.

Designed by a Mum, for Mums

Being a parent has given me a unique insight into what families truly need. Every piece of furniture we create is made with heart and purpose—to make life with little ones not just manageable, but enjoyable. From those precious late-night feeds to unforgettable milestone moments, I hope our products will become part of the cherished memories you create with your child.

At Viculii (vee-koo-lee) we’re not just selling furniture—we’re building solutions to help families thrive.

If you’re a parent, mum-to-be, or even searching for the perfect gift for a loved one, we’d love for you to explore our collection. Together, we can create a space where your little one feels safe, loved, and perfectly at home.