Why Join a Membership Club? The Psychology and Strategy of Belonging in Business
By Tinka Denisheva "Tinka, do I really need a membership club? Can’t I just network on my own?" That’s what a woman asked me recently after yet another exhausting month of pitching, posting, and trying to make connections stick. She was
How to Build Trust Through Connection, Not Perfection
By Tinka Denisheva “Tinka, I’m trying everything…” she told me after one of my workshops. “I’ve changed my look. I show up at every networking event. I cheer on others. But… they still don’t trust me.” I’ve seen this over and
What Comes After the Launch? The Power of Community in Business Growth
By Tinka Denisheva The reason some women keep growing isn’t just strategy. It’s community. You launched. You showed up. You got traction. Visibility. Sales. Attention. But somewhere after the launch comes a moment many women don't talk about enough: That quiet