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Virtual Assistants: The Secret Weapon of Successful People

By Suzy Sanders

As the business support sector continues to boom and the UK Society of VA’s reports a 9% increase in Virtual Assistants registering as members*, whether you’re familiar with the term and concept or not, VA’s are here to stay.

Here, we will outline the main benefits of working with a Virtual Assistant covering the obvious and not so obvious. Please note, the use of the word ‘with’ here. When I reflect on our most successful client relationships, it’s always those who view the relationship with their Virtual Assistant as a respectful, trusting and strategic partnership who gain the most value.

Before going into more detail, let’s start off with a few pros and cons of working with a Virtual Assistant.


  • A flexible staffing solution – scale up or down your Virtual Assistant support to suit your business needs.
  • Low commitment – there’s no scary HR stuff to worry about.
  • Cost effective.
  • A great Virtual Assistant is also a savvy business owner which means you can benefit from tapping into their connections and networks too.
  • Your Virtual Assistant will have true and unparalleled vested interest in your business from a commercial perspective.
  • They’ll also become a trusted advocate of your brand.
  • You will pay your Virtual Assistant for 100% productivity – no time or pounds wasted chatting at the water cooler or making coffee.
  • A professional Virtual Assistant will also bring extra skills, experience and a removed perspective to the party.


  • It’s a commitment in terms of both money and time.
  • The best Virtual Assistant in the world will still need some level of instruction and guidance on how you expect things handled and why.
  • The communication and instruction will be ‘top loaded’ at the start of the relationship, so you’ll need to have some headspace to commit.
  • Your Virtual Assistant will work ‘virtually’ and won’t be sitting in your office every day. So, there’ll be no physical popping over to their desk to discuss a task. But, there are obviously many other great ways to communicate.
  • If you do have an office and you work best physically around people, you may wish to spend some time considering if your specific needs can be met virtually.
  • A Virtual Assistant will have other clients too. Now, this isn’t to say that your business needs won’t be top priority, but a professional Virtual Assistant won’t be at your beck and call 24/7.

Now we can look at some of those pros in a little more detail.


When you factor in office space, equipment, software and subscriptions, training, holiday pay, pensions, tax and NI contributions as well as the time and fees associated with recruitment itself; the ‘true’ cost of recruitment can easily be double that of the salary paid. By hiring a professional Virtual Assistant, you don’t have to worry about any of these ‘hidden’ costs or logistics.


Swiftly and easily scale up or down your Virtual Assistant services to suit your business’ unique ebb and flow. Being supported by a professional Virtual Assistant provides the flexibility and freedom a smaller, growing business needs.


Not being restricted by geography means you are free to tap into a global talent pool. You can plug varied and specialist high calibre soft and hard skills straight into your business.


Robust commercial awareness and solid business acumen are not necessary things that are immediately thought of when you think of a Virtual Assistant. Having an Alchemy Virtual Assistant on your side can also bring a surprising commercial advantage. 

As well as having varied and lengthy experience supporting a diverse array of enterprises, a professional, credible Virtual Assistant will also be a savvy small business owners themselves. Gaining that high level of commercial awareness in your regular employed admin support roles can be rare.


Your Virtual Assistant will have a deep-rooted commitment to the sustainability and success of your small business because their business will grow with yours.

There’s no risk of employment fatigue or your support leaving you for greener pastures. By choosing your Virtual Assistant partner through an established Virtual Assistant company, such as Alchemy VA, you’re guaranteed our consistent and unwavering support. You will have a professional, dedicated Virtual Assistant as long as you need them.

In my experience, there’s rarely a ‘right time’ but working with a professional Virtual Assistant is a great investment if you’re focused on scaling your business and staying sane.

* Source: UK VA Survey v12 from

1350 new VAs registered with the Society of Virtual Assistants having set up during the pandemic – a 9% increase.

Alchemy Virtual Assistance (VA) was founded by Suzy Sanders from a home office in Northamptonshire in 2016, to provide remote administration services, practical marketing and flexible PA support to sole traders, entrepreneurs and business owners.

Suzy’s background is as an executive assistant for a Chief HR Officer within a Global Recruitment and her husband Paul – who joined the business full-time in August 2018 – has a career history which includes debt management, credit control, call centre leadership and training.

Alchemy Virtual Assistance launched a franchise model in December 2019 which enables aspiring virtual assistants to replicate and build their own VA businesses under the Alchemy brand.

Mirela Sula is the CEO and Founder of Global Woman Magazine and Global Woman Club. Mirela has worked in media and education for the last 20 years and has a speaking experience from all around the world. Her background is in psychology and counseling, journalism, teaching, coaching, women’s rights, and media training. Mirela is also the organiser of the Global Woman Summit and Global Woman Awards. She has appeared on Channel 5, London Live TV, BBC Radio 4 Woman's Hour, Sky TV and has also been featured in the 'Evening Standard', 'The Guardian', “Marie Claire” etc. She is best selling author and has helped more than 100 women to publish their books. It was in 2014 Mirela created Migrant Woman Talks, a platform for women to share their stories and experience of life in a new country. By the end of 2019 Mirela had created more than 25 Global Woman Clubs for women all over the world, and she has helped hundreds of women to unlock their potential, start their business and take it Global! Mirela has received many awards for her work, including the ‘Inspirational Award for Women 2015’ for Human Rights, the ‘Best Up-And-Coming Inspirational Influencer’ Award from The Best You, in 2017 and the Universum Donna Award 2017 from the Universum Academy of Switzerland. Mirela is passionate about empowering women worldwide and always stands up for inclusion, diversity, gender balance and supporting the next generation. Her mission is to create a global movement to improve the future for women, by economically empowering each woman.

Founder of Global Woman