How I “Cheated” My Way to a #1 Podcast—And Why You Should Too
When I launched Optimize WE, I didn’t record in a closet. I didn’t waste weeks on editing tutorials or stress about RSS feeds. I did what smart entrepreneurs do—I hired a team that could help me go BIG, right out of the gate.
Thanks to Brandy Shapiro-Babin and the powerhouse team at WMR.fm, Optimize WE now reaches 3.5 million people in 187 countries. Last week, it was officially named the #1 podcast on Cannabis Radio (May 2025) and is currently the fastest-growing biohacking and longevity podcast on Spotify.
Let’s be real: launching a podcast is no joke.
Unless, of course, you “cheat” like I did.
Why This Team is Different
What most people don’t realize is that both Cannabis Radio and WMR.fm are public-facing podcast networks under the IWM (International Web Marketers) umbrella. But that’s just the beginning.
Brandy and her team also run a White Label podcast production division—quietly powering podcasts for major players like IAC (Expedia, Hotels.com, Match), Dow Jones, and more. That means you’re not just getting editing help. You’re tapping into a world-class infrastructure built for brands that understand the power of media.
What Makes Optimize WE Different?
This show is all about biohacking truths—without the BS. I’ve spent years cutting through the noise in wellness. Optimize WE is where we talk about science-backed results, the messy middle, and human transformation at its core.
I’ve been fortunate to host powerful guests like:
- Kash Khan, founder of Educate Inspire Change
- Lisa Wimberger, creator of Neurosculpting
- Lavinia Errico, founder of Equinox
- Brian Sanders, director of Food Lies and founder of Sapien
These are real conversations with game changers in longevity, consciousness, and health.
Why I Hired a Production Team (And Why You Should Too)
WMR.fm didn’t just edit my episodes. They gave me a full launch, growth, and media strategy team. Here’s what that includes:
- Expert podcast coaching and media training
- Audiograms + Fully edited & released episodes
- Professional press releases
- Strategic multi-platform distribution
- Full access to a marketing suite (CRM, etc.)
- Booking support and guest development
Most importantly, Brandy and her team know how to amplify your voice to have the greatest impact and reach possible. This isn’t just podcasting—it’s purpose-driven visibility.
Tips for Launching Your Own Passion-Based Podcast
- Start with your “why.”
What truth are you here to share? Anchor every episode in that. - Outsource your overwhelm.
Stay in your zone of genius. Let professionals handle the rest. - Be raw and real.
Authenticity is the new algorithm. Don’t fake it—feel it. - Pick partners who get it.
Work with a team that treats your message like a mission. - Stop stalling.
The time to launch isn’t “someday.” It’s now.
Ready to Launch?
If you’re serious about building a podcast that actually gets heard, I can’t recommend Brandy Shapiro-Babin ([email protected]) and the team at WMR.fm enough. Whether you’re a coach, founder, or thought leader—they’ll help you sound like a pro and show up like a powerhouse.
🎙️ Subscribe to Optimize WE on Spotify, Apple, or wherever you listen. If it speaks to you—rate it, review it, and share it. Let’s amplify what matters, together.
— Lindsay O’Neill, CEO of Wellness Eternal, Host of Optimize WE, and Global Woman Columnist
