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Pamela Zapata: Advice From The Woman Connecting Multicultural and Multiethnic Content Creators with Influential Brands

After several years with a successful career in marketing, Pamela decides to go even further in pursuit of her big dream. Soon, her company “Society 18” came to life. Society 18 is a bicoastal influencer management and consulting agency with a focus on multicultural and multi-ethnic content creators and digital strategy. In this interview, she shares with us some “secrets” from her work as marketing influencer, telling us how she has worked with big companies and important clients. As a career-driven lady, Pamela does not forget to give some valuable advice to all women on how to enjoy their journey towards their goals.

Tell us a little bit about yourself and your business.

My name is Pamela Zapata, and I am a NYC-based talent and marketing executive with a unique range of experience. In 2019 I founded Society 18, a bicoastal influencer management and consulting agency with a focus on multicultural and multi-ethnic content creators and digital strategy. Since then, I have quadrupled the agency’s client list and hired several full-time employees and interns to continue to scale the business. Prior to founding my company in 2019, I spent 10 years mastering influencer strategy, integrated marketing, talent relations, casting, and production for some of the biggest networks, brands and agencies in the industry.

I started my career in LA at E! Entertainment, Ryan Seacrest Productions, Style Haul, and Sweety High – where I held roles focused on integrated marketing, strategy, development, production, talent and casting. I’ve dedicated years of my career and cultivated valued relationships by successfully and strategically utilising influencers and talent for digital and on-air programming, brand sponsorships and events that supported business initiatives, drove ratings, and increased revenue.

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