Business Coach or Consultant: Which One Do You Need to Grow Your Business?
You’ve got the vision, the passion, and maybe even a great product or service but something’s not quite clicking.
Maybe you’re feeling stuck. Or overwhelmed. Or you’re scaling, but without clear direction.
And that’s when most business owners realise: I need help.
But what kind of help? A business coach or a business consultant?
It’s a common question. In fact, a quick search shows that queries like “Do I need a business coach or consultant?” generate over 1,000 searches a month globally, according to Google Trends. That means thousands of entrepreneurs are wondering the same thing as you.
Let’s break it down.
The Core Difference
A business coach focuses on you as the entrepreneur.
Think: mindset, motivation, personal development, and decision-making. A coach helps you unlock your own answers and overcome internal blocks. They’re often future-focused, and their role is to guide not do.
A business consultant, on the other hand, focuses on your business.
They bring in expert knowledge and practical, hands-on support. That might mean streamlining your systems, reviewing your financials, or creating a strategy to increase visibility or profits. Consultants don’t just ask questions, they provide solutions and often help implement them.
When to Hire a Business Coach
If you’re feeling stuck, second-guessing yourself, or struggling with confidence, a coach might be the right fit.
A business coach will help you:
- Get clear on your ‘why’
- Reframe limiting beliefs
- Build habits that support sustainable success
A 2023 report from the International Coaching Federation (ICF) found that 80% of people who received coaching reported improved self-confidence, and over 70% saw improvements in work performance and relationships.
When to Work With a Business Consultant
If your issue is more structural your systems are clunky, your strategy is unclear, or you’re not seeing traction, a business consultant is your best bet.
A consultant will help you:
- Build or refine your business model
- Optimise operations for efficiency and growth
- Solve complex challenges using proven strategies
According to a 2024 Forbes article, companies that hire consultants for strategy and operational improvement report a 15–30% increase in revenue within the first year of implementation.
Can You Work With Both?
Absolutely and many business owners do.
But here’s the truth: not everyone has the time or energy to figure it all out.
At Business Build Advisory (BBA), we don’t just tell you what to do, we roll up our sleeves and do the heavy lifting alongside you.
That way, you can focus on what matters most: running your business.
Whether it’s launching your idea, securing funding, or putting smart systems in place, our team brings clarity, structure, and results—without the overwhelm.
We’ve supported over 100 businesses across 10+ industries to move from stuck to sustainable.
So, Which One Do You Need?
Ask yourself:
- Do I need help figuring out what to do? Try a coach
- Do I know what to do but need help doing it? Go for a consultant
- Do I need someone to do the heavy lifting while I focus on running my business? You need a consultant like BBA
Either way, seeking help is not a sign of weakness, it’s a strategic move.
Because growing a business shouldn’t mean doing it all alone.
Let’s Build Together
Still unsure where to start? That’s exactly what we’re here for.
Visit www.businessbuildadvisory.com or connect with me on LinkedIn to find out how we can support your next move whether that’s through consulting or a tailored strategic plan.
